Researcher, the discovery platform for academics and scientists, and the Web of Science Group, part of Clarivate Analytics, have announced a channel partnership that will enable the Web of Science Group to add Researcher's innovative advertising products to its offering for organizations in the research and publishing sector, such as Web of Science Author Connect.
Researcher’s advertising enables marketers to reach a global audience of 1.4m scientists and academics. Scientists and academics use Researcher’s apps and website to stay up to date with new and relevant scholarly papers that publish in their field. Marketers can deliver promoted content or creative-led campaigns directly into users’ feeds, using a level of granular targeting not available in any other channel - ensuring that marketing messages only reach the most relevant and most interested audience.
Researcher CEO Olly Cooper said: “We’ve managed to deliver some fantastic results for advertisers since the launch of our ad products in June 2019, and we’re really excited to be able to bring the channel to market more widely, and in partnership with the business that sets the standard for specialist marketing products in our industry. Our objective is to create the best performing marketing channel for businesses that need to create engagement and interaction with scientists and researchers - and working closely with the Web of Science Group will help us do just that”.
Researcher is a mobile and web platform that makes sure academics never miss important research. Users can follow the latest papers from over 15,000 journals in one personalised, social media style feed.
Over one million academics are already using Researcher to stay up to date with the most recent and relevant publications.
To learn more about Researcher and its users, you can watch this video.
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This is a repost of the original press release available here.